Effective Search Engine Optimization is really not that difficult but will take a little knowledge and a keen attention to detail.
Here Are 4 Common SEO Mistakes To Avoid:
1. Choose The Wrong Keywords.
Each page of your website should be optimized for only a few keywords or phrases. This page helps you get found every time someone uses a search engine to find the keyword phrases you are optimizing for.
If you optimize your keywords correctly, you probably will get increased traffic to the website from looking for the type of products and services you offer. However, if you optimize for the “wrong” keywords, you won’t get an increase in traffic or can be found by the wrong audience altogether.
Using a keyword research tool, you can determine how many times per month certain keyword phrases are searched. This is important because you don’t want to optimize your web pages for terms that no one cares about.
Also, you must type each keyword phrase on Google (or search engine of your choice) to see what results you find. If the results show you the pages that relate to your own, you’re on the right track.
If the results are completely irrelevant, you should avoid optimizing for keyword phrases and search terms that are more targeted.
2. Stuff Too Many Keywords in Your Meta Tags
It is far better to be known for a few keywords than it is to be missed by hundreds…Narrow your keywords and try to use only a few keywords per page. Remember that in order for the keyword meta tag to be efective, it has to correlate to the keywords in the content of the page. There is no way you can optimize each page for more that a few keywords, so don’t bother stuffing a massive ammount of keywords in your meta tags. You are better off to have more pages, and optimize each page for a specific keyword or phrase.
3. Forget to Include The Title On Your Web Pages.
Each page of your website should have a title page also called “meta-title page.” This information will be added to the HTML code itself and can be found at the top of the page.
The title page serves many different purposes. First, it will be displayed at the top of the browser window to let visitors know the type of information is expected on the page. It also helps search engines and human visitors know what content is expected.
This is why it is essential that you include a title page that your keyword phrases to optimize.
The title page will appear every time someone finds your pages by using search engines. The title Information Page which is used for the link, is a blue clickable link and will find your page.
Forgetting to include page titles can cause search engines to add the term, “Untitled Document” on your page. It looks quite unprofessional and can hamper your ability to be found for important keyword phrases as well.
4. Using The Same Page Title On All Pages.
Too often, I see the webmaster using the exact same page title on every page of this site.
Remember that search engines index each page of your site, not your overall site. Your “meta title page” should include a keyword phrase you want to optimize the pages for, and each page should be optimized for a set of key phrases that pertain to the content of each page.
While there is more to effective search engine optimization, avoid these common mistakes and it can help you outperform many sites that use them.
If you are careful to do thorough keyword research, you will find a set of keyword phrases that will bring you targeted traffic and new businesses.